Posted: June 18, 2019
Wharton Stories
What this Wharton Professor Wants Students to Know About Customer Centricity
Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.
Prof. Peter Fader
Current Position
Frances and Pei-Yuan Chia Professor of Marketing
Campuses
Philadelphia and San Francisco
Prior Education
MIT Sloan School of Management, SM and PhD; MIT, SB in Mathematics
Books
- The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (2018)
- Customer Centricity: Focus on the Right Customers for Strategic Advantage (2012)